Five easy tips to achieve better planning results
Planning and research is an essential part of the communications lifecycle. Regardless of what tools you use to gain insight to analyze trends in thinking or other patterns among your audiences and...
View ArticleMultimedia Communications Planning
Planning is the secret to producing high-quality, effective multimedia assets that get noticed – and shared. Applying the basics of strategic communication planning to your multimedia assets can help...
View ArticleSix Tips for Developing a Monitoring and Measurement Plan
Third Tuesday Toronto kicked off its 2010 series with a full-day Measurement Matters conference last Tuesday, September 28. The event covered a number of measurement-related topics from how to set-up a...
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An old approach to new media
Back in the pre-digital world when I was a journalist based in Copenhagen, I’d often get requests from a US radio network for a package of 15-30 second spots, with each one telling another side of a...
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Planning for video success – Part 2: Distribution
Waiting around for your video to “go viral?” In my last post, Planning for Video Success – Part 1: The Ground Work, I looked at how you can plan for video success by laying a solid foundation through...
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